Brand-funded game publisher hires head of sales

By Daniel Farey-Jones, mediaweek.co.uk, Wednesday, 23 November 2011 08:30AM

We R Interactive, the social games company, has appointed Mark Wilson as head of sales.

Mark Wilson: joins We R Interactive

Mark Wilson: joins We R Interactive

Wilson will report to the company's co-founder Oli Madgett and will negotiate and oversee all brand integration and digital advertising across We R Interactive's games portfolio.

A million virtual cans of Red Bull and more than 250,000 virtual Nike boots have now been sold in the company’s football game, 'I Am Playr'.

The game launched officially in October and has notched up 270,000 monthly active users. The company is also working on other games.

Wilson said: "What excites me about We R Interactive is that they are taking a completely unique approach to gaming, creating new digital advertising platforms for brands where advertising and brand integrations actually enhance the player's experience."

Wilson replaces Arianne Riddell, who was commercial director and left in September to join LinkedIn.

He joins from Sports New Media where he was head of agency sales. He was previously at ITV for two and a half years as senior online agency sales manager.

We R Interactive has also hired Howard Kingston as marketing manager with responsibility for all digital marketing.

Follow Daniel Farey-Jones on Twitter @danfareyjones

This article was first published on mediaweek.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs