Ryanair and easyJet take reserved seating to low-cost battleground

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Wednesday, 23 November 2011 01:11PM

Ryanair and easyJet are going head-to-head on the new battleground of paid-for allocated seating, as they seek to ramp up passenger numbers.

Ryanair: extends its allocated seating service

Ryanair: extends its allocated seating service

Ryanair is to extend its allocated seating service across all of its routes from January 2012.

Passengers will be able to reserve a seat in the first two rows of the aircraft for €10 per flight. The move follows a successful trial of the service earlier this year.

Ryanair's announcement comes a week after rival budget airline easyJet said it was trialling allocated seating throughout its cabins, where passengers will be able to reserve specific seats.

EasyJet said that its prices for allocated seating would "stay true to easyJet's commitments to low fares".

Both airlines operate a priority boarding service, which means for an extra charge, passengers can get first choice on seats.

Last week, Marketing reported that  Ryanair chief executive Michael O'Leary and easyJet chief executive Carolyn McCall joined forces to lobby the Government on Air Passenger Duty (APD).

The two budget airlines grouped together with Virgin Atlantic and International Airlines Group (IAG) to sign a letter to chancellor George Osborne urging him to scrap the tax.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES


This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Consultant Ball & Hoolahan £44,000 per annum, London (Central), London (Greater)
  • Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
  • PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
  • Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
  • Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London