EDF kicks off direct marketing review
By Sarah Shearman, campaignlive.co.uk, Thursday, 24 November 2011 08:00AM
EDF Energy is conducting a review of its direct marketing business.
The energy company has opened talks with agencies via the Marketing Agencies Association’s Agency Selector Service, which is managing the early stages of the process.
Archibald Ingall Stretton has worked on the account since 2008 and will repitch for the business, the first time it has done so since being appointed. The review is in the early stages of the tender process and EDF plans to complete it by June next year.
In September, EDF called a separate review of its digital advertising arrangements, also overseen by AIS. This process will continue to be handled separately.
Martin Stead, the marketing director at EDF Energy, said: "It is usual for EDF Energy marketing agency contracts to be reviewed on a regular basis. The implementation of this review is no reflection on the performance of AIS, who have worked with us to develop some strong campaigns with a great collaborative spirit."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Project Director - specialist integrated agency JEFFERSON £60-75k plus benefits dependent on experience, Based just outside Kingston Upon Thames
- Director Business Development - TRAVEL- HOTELS Ultimate Asset £60000 - £80000 per annum + BONUS & BENEFITS, City of London
- The rear of the Apple Watch is more interesting than the face
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers