ASA bans Lynx ads after complaints
By Campaign staff, campaignlive.co.uk, Thursday, 24 November 2011 11:55AM
Unilever's Lynx deodorant brand has been hit with a double ban from the Advertising Standards Authority for separate outdoor and internet campaigns.
An outdoor ad for Lynx Excite, which ran in July and was created by Bartle Bogle Hegarty, drew 113 complaints. It featured a bikini-clad woman under a shower alongside a line stating: "The cleaner you are the dirtier you get."
The digital campaign, which ran in June and July and was created by Tullo Marshall Warren, attracted 15 complaints. It featured the model Lucy Pinder eating whipped cream from her finger alongside the line: "What will she do to make you lose control?"
Complainants said the posters had been placed near schools and were pointed out by their young children, who asked their parents to explain the meaning of the copy.
The ASA judged the outdoor ad complaints under its tougher guidelines introduced in the aftermath of the recent Bailey Report.
This article was first published on campaignlive.co.uk
- Head of Marketing, Beauty Blue Skies Marketing Recruitment £60000 - £100000 per annum, London
- Client Services/ Head of Commercial/ Business Development Premier Media £45000 - £55000 per annum + up to 20% bonus, London
- Digital Producer - Games Digital Gurus £35000 - £45000 Per Annum, London
- Sales and Marketing Manager Stopgap £30000 - £40000 per annum, London
- Head of SEO Ultimate Asset £50000 - £65000 per annum + Amazing Benefits, London
- ASA receives 240 complaints about Sainsbury's Christmas ad
- John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours
- Watch: The Post Office's first Christmas TV campaign in five years
- Watch: Ant and Dec star in Morrisons' festive campaign
- DigitasLBi is on hunt for new media leader as Ling exits
- Samsung launches first Christmas TV campaign in the UK