Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Lurpak shifts global ad account into Wieden & Kennedy
By Anne Cassidy, campaignlive.co.uk, Friday, 25 November 2011 10:06AM
Lurpak has moved its global advertising account out of Saatchi & Saatchi and into its UK incumbent Wieden & Kennedy without a pitch.
Lurpak has moved its global business into W&K
Saatchi & Saatchi first picked up the global advertising business in February last year after a pitch against Wieden & Kennedy.
Lurpak, which is owned by Arla, is currently available in more than 75 countries including the US, Venezuela, South Africa, Israel and China. However, its biggest markets are the UK and Denmark.
Saatchi & Saatchi will continue to work on some digital projects for the brand.
Wieden & Kennedy's most recent UK TV work for the brand broke in January. Its "kitchen odyssey" spot featured a man using Lurpak to make the perfect omelette.
This article was first published on campaignlive.co.uk
Related articles
- Lurpak to align itself with summer foods for latest Facebook campaign
- Lurpak and Last.Fm launch music selector for cooks
- Lurpak and Observer Food Monthly magazine in year-long deal
- Lurpak readies £10m product launch
- Neil Christie and Iain Tait made partners at Wieden & Kennedy
- Dramatic Lurpak ad targets food choices
- Lurpak 'kitchen odyssey' by Wieden & Kennedy
- Lurpak signs up to Jamie Oliver's C4 show
- Lurpak 'cupcake' by Saatchi & Saatchi
- Saatchi & Saatchi wins global Lurpak account
Additional Information
Campaign Jobs
- Programme Evaluation Analyst Direct Recruitment £38,000 - £40,000 + bens, Central London
- Deputy Data Director Direct Recruitment £65,000 + bens, Central London
- Senior Analyst Direct Recruitment £45k + bens, London
- Data Strategist Direct Recruitment £50,000 - £65,000, Central London
- Data Planner/Account Director Direct Recruitment £45,000 + bens, London
Highest rated
Most viewed
Most commented
-
Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
