Lurpak shifts global ad account into Wieden & Kennedy
By Anne Cassidy, campaignlive.co.uk, Friday, 25 November 2011 10:06AM
Lurpak has moved its global advertising account out of Saatchi & Saatchi and into its UK incumbent Wieden & Kennedy without a pitch.
Saatchi & Saatchi first picked up the global advertising business in February last year after a pitch against Wieden & Kennedy.
Lurpak, which is owned by Arla, is currently available in more than 75 countries including the US, Venezuela, South Africa, Israel and China. However, its biggest markets are the UK and Denmark.
Saatchi & Saatchi will continue to work on some digital projects for the brand.
Wieden & Kennedy's most recent UK TV work for the brand broke in January. Its "kitchen odyssey" spot featured a man using Lurpak to make the perfect omelette.
This article was first published on campaignlive.co.uk
- Planner, Top Direct Marketing/Digital Agency London Direct Recruitment £35,000-£42,000, London (Greater)
- CRM Analyst Stopgap £35000 per annum, London
- Account Manager Major Players £28000 - £30000 per annum, London
- Account Manager Stopgap £160 per day, London
- Account Manager Stopgap £30000 per annum, London
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- ASA bans 'strongly sexual' Giffgaff ad
- In pictures: Campaign Media Awards 2014
- Hammerson uses automated mechanical model to showcase Christmas gifts
- Freeview launches singing toys campaign