Agency: Fallon London
By John Reynolds, marketingmagazine.co.uk, Tuesday, 29 November 2011 08:30AM
Myers, who replaces Greg Peterson, will take up the role in January. He has held several key executive jobs at P&G, latterly as general manager of oral and feminine care at P&G China.
As regional vice-president, UK and Republic of Ireland, Myers will report to Stephen Twaddell, president of Kellogg Europe.
Peterson left the cereal-maker in April this year amid reports that the business was not performing well. In Feb-ruary, Kellogg flagged up a 'difficult environment in the UK' to investors.
Flemming Sundo, who oversaw Kellogg's Scandinavian -operations, stepped into the role for the six-month interim period. Sundo is expected to leave for a different role, still within Kellogg, at the end of the year.
This article was first published on marketingmagazine.co.uk