Daisley quits Google for Twitter sales role
By Sarah Shearman, campaignlive.co.uk, Thursday, 01 December 2011 08:20AM
Google's Bruce Daisley has been poached by Twitter to become its first UK commercial director.
Daisley will be responsible for creating an advertising business for Twitter in the UK, encouraging brands to use the microblogging platform and building a sales team.
He has worked at Google for the past three years, joining the business as the head of display before becoming the director of YouTube and display at Google UK.
During his time at YouTube, he was responsible for rolling out its pioneering "skippable" ad format.
Before Google, Daisley worked at Emap for more than ten years, most recently as the digital sales director.
He joins Twitter in January and will report to Tony Wang, the general manager for Twitter UK, who relocated from the business in San Francisco to set up the UK office in May.
Twitter rolled out its first UK-targeted ad products in September.
This article was first published on campaignlive.co.uk
- Marketing Manager Ball & Hoolahan £80,000 per annum + Car or c/a, South East England
- Marketing Executive Ball & Hoolahan £30,000 per annum, London (Central), London (Greater)
- Senior Brand Manager Ball & Hoolahan £45,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £38,000 + c/a, London (Central), London (Greater)
- Qual Research Executive Ball & Hoolahan £30,000, London (Central), London (Greater)
- Virgin Media 'night owl' ad to break in Gogglebox
- Johnnie Walker calls global ad review
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Testicular cancer awareness campaign launches comedy show
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media