Daisley quits Google for Twitter sales role
By Sarah Shearman, campaignlive.co.uk, Thursday, 01 December 2011 08:20AM
Google's Bruce Daisley has been poached by Twitter to become its first UK commercial director.
Daisley will be responsible for creating an advertising business for Twitter in the UK, encouraging brands to use the microblogging platform and building a sales team.
He has worked at Google for the past three years, joining the business as the head of display before becoming the director of YouTube and display at Google UK.
During his time at YouTube, he was responsible for rolling out its pioneering "skippable" ad format.
Before Google, Daisley worked at Emap for more than ten years, most recently as the digital sales director.
He joins Twitter in January and will report to Tony Wang, the general manager for Twitter UK, who relocated from the business in San Francisco to set up the UK office in May.
Twitter rolled out its first UK-targeted ad products in September.
This article was first published on campaignlive.co.uk
- Email Marketing Specialist (6 month contract) Brand Recruitment £30000 - £45000 per annum, Cambridge
- Media Manager - Client Side Contract Aspire £40000.00 - £50000.00 per annum, London
- Junior Digital Media Executive Pitch Consultants £16000 - £20000 per annum, Leeds
- Digital Marketing Executive Blue Skies Marketing Recruitment Up to £26,000 DOE, Coventry
- Product Sub-Editor (Fashion, Editing, Proofing, Scheduling) Creative Recruitment £33000 - £36000 per annum + Negotiable, London
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- 7 things Proximity has learned in the new Omnicom building