Agency: Fallon London
By Mark Banham, mediaweek.co.uk, Thursday, 01 December 2011 10:30AM
The account will include all online search and display requirements for the brand, with estimated annual billings of £500,000.
Nik Burton, head of e-commerce at Americana International, the parent company of Bench, said: "We are delighted to have appointed Maxus. They really impressed us with their expertise and already we have seen improvements in our digital marketing capabilities.
"We look forward to delivering innovative and targeted campaigns together."
Bench was founded in 1989 as primarily a T-shirt brand, with designs influenced by street culture. The brand has since expanded into jeans, jackets, hooded tops, watches and jewellery.
The outfitter expanded into women's wear in 1998, with a range that echoed the same urban clothing style as the men’s range.
Lindsay Pattison, Maxus chief executive, said: "We are excited to be working with such an innovative and youthful brand like Bench.
"[Bench has] appointed us to run their PPC (pay-per-click) and display requirements, which is testament to our expertise digitally which now accounts for over 30% of our billings."
The awarding of the online account is a consolidation for Maxus that also handles the above-the-line account.
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This article was first published on mediaweek.co.uk