Everything Everywhere plots branded ecommerce store
By Sarah Shearman, marketingmagazine.co.uk, Tuesday, 06 December 2011 08:30AM
Everything Everywhere is to bolster its presence as a consumer-facing brand with a dedicated ecommerce site, following a major internal review at the T-Mobile and Orange-owner.
The mobile group, formed from the merger of the two networks last year, has already expanded the Everything Everywhere brand through high-street stores that sell both T-Mobile and Orange lines.
It is looking to replicate this strategy online, and is asking digital agencies to submit ideas on how to build a consumer website to help it drive traffic to its T-Mobile and Orange sites.
Everything Everywhere currently has 24 stores in the UK, and plans to open a further six by early next year.
The activity comes after Everything Everywhere’s recently appointed chief executive, Olaf Swantee, reportedly described the brand name as ‘silly’.
It has been speculated that the Everything Everywhere brand could be axed, but the company says it has no plans to replace it. A spokesman claimed it is ‘maintaining momentum’ by continuing to focus on both its brands.
In its latest financial results, Everything Everywhere reported a 4.3% fall in revenues to £1.7bn over the three quarters to 30 September.
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Senior Accountability Analyst Aspire £28000.00 - £30000.00 per annum, London
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure