Government under fire after DH adspend cuts
By our Parliamentary correspondent, campaignlive.co.uk, Thursday, 08 December 2011 08:00AM
The squeeze on the Government's advertising budget was attacked as a "false economy" this week after it revealed spending on health campaigns had slumped.
Simon Burns, the Health Minister, said his department spent £4.21 million during the Coalition’s first year, down from £60.28 million in the final year of the previous Labour government.
Spending on the department’s flagship Change4Life campaign dropped from £9.2 million to £1.61 million and on the anti-smoking drive from £14.6 million to £1.05 million.
The figures were disclosed in a written Commons answer as a new study by Cancer Research UK confirmed that smoking is the biggest single cause of avoidable cancer.
Diane Abbott, Labour’s spokeswoman on public health, said: "These cuts, for the sake of saving a few million pounds, will create a bill for billions down the line. They are a false economy."
Burns said the ad budget for the current year "has not yet been finalised".
This article was first published on campaignlive.co.uk
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, South West England
- Category Manager Ball & Hoolahan £50,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne