Government under fire after DH adspend cuts
By our Parliamentary correspondent, campaignlive.co.uk, Thursday, 08 December 2011 08:00AM
The squeeze on the Government's advertising budget was attacked as a "false economy" this week after it revealed spending on health campaigns had slumped.
Simon Burns, the Health Minister, said his department spent £4.21 million during the Coalition’s first year, down from £60.28 million in the final year of the previous Labour government.
Spending on the department’s flagship Change4Life campaign dropped from £9.2 million to £1.61 million and on the anti-smoking drive from £14.6 million to £1.05 million.
The figures were disclosed in a written Commons answer as a new study by Cancer Research UK confirmed that smoking is the biggest single cause of avoidable cancer.
Diane Abbott, Labour’s spokeswoman on public health, said: "These cuts, for the sake of saving a few million pounds, will create a bill for billions down the line. They are a false economy."
Burns said the ad budget for the current year "has not yet been finalised".
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Project Manager Propel £201 - £400 per day, City of London
- Marketing Manager Guru Careers £26 - 32k, Based in London (N1)
- Digital Project Manager Zebra People £35000 - £45000 per annum + benefits, West London
- KitKat's mocking Apple tweet outperforms Oreo's Superbowl
- Social Media Week: what social media has taught us
- TfL launches selfie campaign to encourage people to get home safely
- Argos releases alien swan song ad
- Branded Content sends messages ads cannot, Diageo boss says
- 13 ways to create a winning print ad