P&G brings back Old Spice guy as MANta Claus
Procter & Gamble (P&G) has launched a Christmas viral campaign for its Old Spice brand using its now iconic Old Spice guy, Isaiah Mustafa, as the festive MANta Claus.
The digital campaign, created by Wieden + Kennedy, features a series of online videos in which Mustafa, filmed in a log cabin surrounded by Christmas gifts and fairy lights, and standing in a towel and a scarf, acts as the modern-day Santa Claus.
Mustafa pledges to give Christmas gifts to all seven billion people in the world on YouTube this week, which the viral videos will keep a record of to prove to consumers.
In the video above, he features in a mock news report delivering weather to San Diego.
Each video ends with the picture of a map to show which part of the world has just received a gift, using the strapline: "MANta Claus. 1 man, 7 billion gifts."
So far, the Old Spice Guy has given gifts to the whole of Switzerland, "who long ago came up with the idea of being peaceful"; to all the "unblinking insomniacs" living in Alaska; to all the elderly ladies "whose age is only matched by [their] devastating beauty and treasured brain wisdom", and countless others.
Old Spice brand last filmed a series of videos for the brand in July, when a new "hunk", Fabio, was introduced as a character to the ad run, competing with Mustafa.
llow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Project Manager Red Sofa London £40000 - £50000 per annum + benefits, City of London
- PPC Campaign Executive - London Search Agency Silverdrum to £25,000 + benefits, London
- UK Marketing Controller Better Placed Recruitment £40000 - £49000 per annum + Car Allowance + Bonus , Greater Manchester
- Senior Account Director Blue Skies Marketing Recruitment Competitive Salary, Birmingham
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity