MG OMD lands £5m reserve forces brief
By Katherine Levy, campaignlive.co.uk, Thursday, 08 December 2011 10:30AM
The Ministry of Defence has appointed Manning Gottlieb OMD to handle the estimated £5 million media planning account for its drive to boost recruitment to the UK's reserve forces.
Activity will surround umbrella reservist recruitment campaigns for the Territorial Army, Royal Air Force Reserves, Royal Navy Reserves and Royal Marines Reserves.
The appointment of MG OMD follows the selection in October of WCRS to handle advertising for the reservists recruitment across the "tri-services" of the Army, the Navy and the RAF.
MG OMD, which handles media planning for the RAF, won the reservists business after a pitch against ZenithOptimedia and Carat, which oversee media duties for the Army and the Navy respectively. Each of the agencies will continue to be responsible for full-time recruitment drives for the Army, the Navy and the RAF.
Group M's M4C continues to handle media buying for the MoD.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Marketing Manager,Financial services,London,£50k Blue Skies Marketing Recruitment £40000 - £50000 per annum, Benefits: +bonus & benefits, London
- Marketing & Communications Exec (FTC) £30k Blue Skies Marketing Recruitment £30,000, Guildford
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Campaign Viral Chart: True Detective trailer in number one spot
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Tango returns to advertising after two years with off-brand TV ad
- Why D&AD's first Black Pencil for Radio in 32 years is significant