Cost of TV sports rights is declining, says ITV's Crozier
The cost of TV sports rights in the UK is declining, according to ITV chief executive Adam Crozier.
Speaking at a Broadcasting Press Guild lunch yesterday (7 December), Crozier said ITV had "spent less" to get the broadcast rights to the UEFA Europa League from the 2012/3 season than Channel 5 paid for its existing deal, which ends this season.
In October, ITV secured the rights to broadcast the top two fixtures in the second-tier UEFA competition, the Europa League, for three years from next season, at the expense of Channel 5, which previously had the first pick.
Crozier said: "Actually all the sports rights we have acquired have been on much better terms. The sports rights holders may be doing better in different markets [and so getting more overall] but in the UK we are paying less."
Yesterday, Manchester City and Manchester United, currently first and second in the Barclays Premier League, were sensationally dumped out of the UEFA Champions League, putting them into the UEFA Europa League.
The news means Channel 5's final year with the Europa League rights will include the rest of the European run of the two Manchester clubs, at the expense of ITV and Sky Sports, who hold the (more expensive) rights to the UEFA Champions League.
Crozier said he believed the positive uplift from advertising around the 2012 Olympic Games would not be "as much as people think" (which was 5% or 6% he said) because in other countries, commercial broadcasters have the rights to the Games.
However, when asked whether ITV would have been interested in the broadcast rights to the London 2012 Olympic Games, he said it would not have been viable because of the volume of events that needed to be shown.
This article was first published on mediaweek.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Marketing Campaigns Manager, London, £40-45k Blue Skies Marketing Recruitment £40000 - £45000 per annum, Benefits: Excellent Benefits, London
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Uncle Ben's launches YouTube cooking show