Boots rolls out personalised promotions at till
Boots is ramping up its Advantage Card loyalty offer by giving customers personalised promotions at the point of purchase.
The retailer has been rolling out new technology across 2,500 nationwide stores over the last four weeks in order to deliver the personalised push to its 16.8 million Advantage Card holders.
Boots claims it is aiming to help customers during harsh economic times by offering personalised offers in the form of a voucher that is generated at the till.
Boots marketing director Elizabeth Fagan said the scheme had been put in place because customers "want offers and promotions to be more relevant to them as an individual".
Other retailers innovating with technology at the till include Sainsbury's, which gives customers a voucher when they check out, that refunds the price difference if the branded goods cost less at Asda or Tesco.
Price data instantly checks whether the prices at Tesco and Asda are cheaper and includes up-to-date promotions in rival supermarkets.
Follow Matthew Chapman at @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- MEDIA360: 'Don't use tech because it's new,' warns Boots marketing chief
- Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
- Boots set for new chapter as American pharmacy brand buys in
- Boots revamps pharmacies to reflect specialities
- Marketers need to work on loyalty activation, research claims
- Boots eyes up BR app chart
- Boots sticks with comedy Christmas strategy
- Boots, Specsavers and Reckitt Benckiser add to NotW woes
- ACCOUNT DIRECTOR - SOCIAL MEDIA - Integrated agency - London - £40-45k Judi Patton £40k-£45k, London
- Russian speaking PPC Manager Michael Page Digital £35000 - £40000 per annum, Middlesex
- Direct Marketing Executive Michael Page Digital £13 per hour, Cambridge
- Digital Marketing Executive Michael Page Digital £22000 - £30000 per annum, Bournemouth
- Fashion Account Director Michael Page Digital £45000 - £50000 per annum, London
Chronicles of Cannes – The Arrival
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.