Which ads were most shared in 2011?

By Ben Hall, campaignlive.co.uk, Friday, 09 December 2011 09:09AM

Volkswagen, T-Mobile, Pepsi and Westfield Stratford City are among the 20 brands whose content was the most shared across the internet this year.

Volkswagen: mini Darth Vader is most shared ad of 2011

Volkswagen: mini Darth Vader is most shared ad of 2011

Unruly Media's annual list is led by Deutsch USA's 'The Force' ad for Volkswagen, featuring a mini Darth Vader, which has racked up a massive 4.8 million shares across social networks since it hit the web.

The ad was seeded online before being shown during the Super Bowl in the US, and was also shown on UK television.

It has been shared in over 4.5 million Facebook updates, 170,000 tweets and just under 3,000 blog posts. It has been viewed more than 46 million times.

Sarah Wood, the founder of Unruly Media, said sharing content was now much more popular than last year: "There was a 20% increase in the number of views the top 20 attracted, to 240 million, but a fivefold increase in the number of shares they attracted to 25 million."

The highest-placed film from the UK was Saatchi & Saatchi's 'The T-Mobile Royal Wedding' with 1.74 million shares in fourth place – narrowly beaten by Saatchis' Italian office with another effort for T-Mobile, 'Angry Birds Live'.

The longest piece of content, at a whopping nine minutes, was the second-placed DC Shoes in-house creation, 'Hollywood Megamercial'.

The chart ranked ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

See the weekly Campaign Viral advert charts produced in conjunction with Unruly.

1. Volkswagen 'the force' by Deutsch USA

Shared on Facebook 4,601,320
Tweeted 170,646
Mentions in blog posts 2,923


2. DC Shoes 'Hollywood megamercial' made in-house

Shared on Facebook 2,046,191
Tweeted 25,013
Mentions in blog posts 696


3. T-Mobile 'Angry Birds live' by Saatchi & Saatchi Italy

Shared on Facebook 1,576,994
Tweeted 236,916
Mentions in blog posts 1,016


4. T-Mobile 'royal wedding' by Saatchi & Saatchi

Shared on Facebook 1,392,249
Tweeted 342,997
Mentions in blog posts 1,554


5. Kia 'party rock anthem' by David & Goliath USA

Shared on Facebook 1,443,355
Tweeted 14,552
Mentions in blog posts 273


6. 20th Century Fox 'apes will rise' by Mekanism San Francisco

Shared on Facebook 1,134,753
Tweeted 14,486
Mentions in blog posts 494


7. David Cornfield Melanoma Fund 'dear 16-year-old me' by Evidently

Shared on Facebook 1,060,299
Tweeted 64,090
Mentions in blog posts 639


8. Activision 'Modern Warfare 3 reveal trailer' by Ant Farm

Shared on Facebook 1,056,084
Tweeted 12,892
Mentions in blog posts 1,073


9. Nissan 'poneis malditos' by Lew'Lara\TBWA

Shared on Facebook 848,237
Tweeted 117,317
Mentions in blog posts 1,120


10. Nestle 'ma contrexperience' by Marcel Paris

Shared on Facebook 981,631
Tweeted 9,081
Mentions in blog posts 368


11. Activision 'the vet & the n00b' by 72andSunny

Shared on Facebook 962,021
Tweeted 14,104
Mentions in blog posts 858


12. Carlsberg 'bikers in the cinema' by Duval Guillaume Modem

Shared on Facebook 926,624
Tweeted 18,870
Mentions in blog posts 808


13. Ojai Valley 'taxidermy' Rhett & Link

Shared on Facebook 865,166
Tweeted 12,906
Mentions in blog posts 37


14. Red Bull 'the art of flight' by BETC

Shared on Facebook 848,057
Tweeted 25,251
Mentions in blog posts 710


15. McDonald's 'BFGF' by Leo Burnett

Shared on Facebook 752,785
Tweeted 4,485
Mentions in blog posts 31


16. Channel 4 'industrial revolutions' by Cut Media

Shared on Facebook 698,237
Tweeted 11,104
Mentions in blog posts 683


17. Trace Urban 'the most amazing beatbox video ever' by DDB Paris

Shared on Facebook 709,268
Tweeted 17,246
Mentions in blog posts 254


18. Pepsi 'unbelieveable' by TBWA/Chiat Day LA

Shared on Facebook 533,549
Tweeted 17,194
Mentions in blog posts 298


19. Samsung 'unleash your fingers' by Heaven

Shared on Facebook 539,345
Tweeted 17,728
Mentions in blog posts 426


20. Westfield Stratford City '100 years' by The Viral Factory

Shared on Facebook 507,863
Tweeted 27,658
Mentions in blog posts 1,367


This article was first published on campaignlive.co.uk


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