Stelios in car share venture
By John Reynolds, marketingmagazine.co.uk, Monday, 12 December 2011 09:32AM
EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns and belt-tightening outlook during the current economic climate.
The Car Club website is offering car owners the chance to rent out cars when they are not using them. The service will launch in 2012.
The club will be run through Haji-Ioannou's online rental firm Easycar.
It will also offer customers the chance to rent cars closer to home than the main players in the car rental business, The Car Club claims.
Cars registered on the database will be insured by The Car Club during use and will be fitted with an automated tracker system, so car owners can feel secure their cars are in safe hands.
Sir Stelios currently runs a car brokerage service, which will sit alongside the new car-sharing initiative.
Hoberman will invest in the business through the venture capital firm PROfounders Capital.
Sir Stelios said: "Rather than having to buy the cars to be rented and pay the ownership costs, this business model relies on the fact that there are plenty of underused cars on the road already, and that is lazy capital that can be put to work again."
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Senior Account Director Blue Skies Marketing Recruitment Competitive Salary, Birmingham
- Brand Manager Sky negotiable, Middlesex
- Web Designer / Front-End Designer / Digital Creative Guru Careers £35 - 50k DOE, Based in Angel, London (WC1)
- Senior Graphic Designer (retail) Beyond The Book £DOE, Northampton
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity