Last.fm and Microsoft launch HTML5 music discovery app
By Sarah Shearman, mediaweek.co.uk, Wednesday, 14 December 2011 10:30AM
Last.fm, the CBS-owned digital music service, has teamed up with Microsoft to launch an HTML5 app, which gives users access to three million tracks from independent artists.
The web-based app, called Discover, has been created by production company Somethin' Else and Microsoft's innovation team. It is sponsored by Internet Explorer 9 and is ad-free with unlimited track listening.
Users can also compile playlists from the library, which they can share with their friends on social networking sites.
Matthew Hawn, vice-product of product at Last.fm, said: "By working with the Microsoft innovation team we're able to bring a huge library of independent music to new audiences."
Gabby Hegerty, Internet Explorer lead for the UK, said: "The IE9 browser enables websites to feel more like a native Windows app and this is an example where the focus is on the discoverability of great music, rather than the browser."
Last.fm launched in 2002 and was acquired by CBS Interactive Music Group in 2007 for $280m. The service recommends music, personalised radio and concerts for its 40 million users and keeps a record of their listening habits.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on mediaweek.co.uk
- CONTENT QA - GERMAN SPEAKING Live Recruitment £15000 - £18000 per annum + Benefits, Birmingham
- WEBSITE ASSISTANT - ARABIC SPEAKING Live Recruitment £14000 - £16500 per annum + Benefits, Birmingham
- MIDDLEWEIGHT 3D DESIGNER - EVENTS Live Recruitment Negotiable, Hertfordshire
- E-commerce Trading & Merchandising Manager Stopgap £52000 - £57000 per annum + Benefits, West London
- SENIOR 3D DESIGNER - EVENTS Live Recruitment Negotiable, Hertfordshire
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Aston Martin appoints WPP to global marketing account
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'