Last.fm and Microsoft launch HTML5 music discovery app
By Sarah Shearman, mediaweek.co.uk, Wednesday, 14 December 2011 10:30AM
Last.fm, the CBS-owned digital music service, has teamed up with Microsoft to launch an HTML5 app, which gives users access to three million tracks from independent artists.
The web-based app, called Discover, has been created by production company Somethin' Else and Microsoft's innovation team. It is sponsored by Internet Explorer 9 and is ad-free with unlimited track listening.
Users can also compile playlists from the library, which they can share with their friends on social networking sites.
Matthew Hawn, vice-product of product at Last.fm, said: "By working with the Microsoft innovation team we're able to bring a huge library of independent music to new audiences."
Gabby Hegerty, Internet Explorer lead for the UK, said: "The IE9 browser enables websites to feel more like a native Windows app and this is an example where the focus is on the discoverability of great music, rather than the browser."
Last.fm launched in 2002 and was acquired by CBS Interactive Music Group in 2007 for $280m. The service recommends music, personalised radio and concerts for its 40 million users and keeps a record of their listening habits.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on mediaweek.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Design Director Aquent £80k + benefits , Central London
- Head of Business Development and Marketing Stopgap £80000 per annum, London
- PR Manager Blue Skies Marketing Recruitment £35000 per annum, Warwickshire
- Marketing Communications Manager Stopgap £175 - £185 per day, London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity