Campaign Viral Chart: Coke ad holds on to top spot
By Ben Hall, campaignlive.co.uk, Friday, 16 December 2011 09:30AM
Coca-Cola's short film about families reuniting in the Philippines is the most shared ad for a second week running, notching up 474,121 shares in the past seven days.
Flying home for Christmas: Coca-Cola viral stays top for second week
The film by McCann Erickson Philippines has now been shared in 708,758 Facebook status updates, 4,365 tweets and 117 blog posts, making an all-time total of 713,240 shares across the web.
The ad remains in the top position after being shared nearly 200,000 times last week but was just short of making the most shared of 2011 list.
David Attenborough's Wonderful World roundup, aired after the 'Frozen Planet' series finale, enters the chart in third position, with 132,144 shares this week.
It was the most popular ad on Facebook and featured in 133,348 status updates, 4,166 tweets and 136 blog posts.
The John Lewis Christmas ad dropped out of the chart this week, leaving space for Harvey Nichols' Christmas offering to enter the top five as well as festive ads from T-Mobile, EA Sports and Walmart.
The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.
Ads launched more than 30-days ago are not included.
1. Coca-Cola 'where will happiness strike next' by McCann Erickson Philippines474,121 shares this week All time: 713,240 shares
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2. Nokia 'Deadmau5 4D projection' by Mission Media163,085 shares this week All time: 428,174 shares
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3. BBC 'it's a wonderful world' by RKCR/Y&R132,144 shares this week All time: 137,650 shares
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4. GetUp! 'it's time' by Motion Picture Company115,077 shares this week All time: 1,074,631 shares
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5. Harvey Nichols 'the walk of shame' by DDB London58,821 shares this week All time: 79,256 shares
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6. Pacific Standard Time 'Ice Cube celebrates the Eames' by TBWA/Chiat/Day LA56,023 shares this week All time: 60,411 shares
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7. T-Mobile 'home for the holidays' by Optimedia47,149 shares this week All time: 56,467 shares
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8. EA Sports 'FIFA 12 christmas' by Wieden & Kennedy Amsterdam45,307 shares this week All time: 74,476 shares
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9. Walmart 'yodelling cat' by The Martin Agency44,720 shares this week All time: 47,007 shares
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10. Brooks Brothers 'a holiday miracle' by Moxie Pictures39,797 shares this week All time: 55,016 shares
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This article was first published on campaignlive.co.uk
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