Budweiser launches 'designate a driver' campaign
Budweiser has teamed up with Drinkaware.co.uk to launch a campaign to "designate a driver" in the run up to Christmas and the New Year.
The ads will run across TV and radio until the end of December in a bid to promote responsible drinking.
The TV spot, created by Anomaly New York, features a group of friends waiting to go to various social functions, including a wedding, football game and a music gig.
One of the friends nominates himself as the designated driver and is seen at the end of the ad drinking a Bud, with the strapline which reads, "Designate a driver and enjoy the good times."
The 30 and 60 second radio ads feature a Bud "coach" giving a rousing team talk ahead of a night out, stressing the importance of a designated driver.
It states that the one thing every team needs is a leader who's going to drive the team to victory, making sure everyone gets home safely because "it is the most important thing".
Vizeum handled the media planning and buying.
Iain Newell, western European marketing director at Budweiser, said: "As a company, Anheuser-Busch InBev is committed to delivering on our dream of being the 'Best Beer Company in a Better World'.
"Our efforts to promote responsible drinking are an important part of achieving that dream."
Budweiser launched its first "designate a driver" campaign in June last year to promote responsible drinking during the World Cup.
Follow Sara Kimberley on Twitter @SaraKimberley
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Consumer & Shopper Insight Controller FMCG Tarsh Lazare Marketing Recruitment £60K-£65K + Car Allowance + Bonus, North of London/Herts
- Digital Designer/Developer Major Players £200 - £400 per annum, City of London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief