Christmas day online shopping spree to hit £186.4m
By Sarah Shearman, marketingmagazine.co.uk, Monday, 19 December 2011 08:55AM
UK consumers are set to spend £186.4m online on Christmas day this year, 12% more than last year, according to predictions from retail body IMRG.
It is forecasting that on Boxing Day, consumers will be spending almost double the amount they spent last year, with online sales set to reach £367.8m.
According to IMRG, more consumers are going online on Christmas day to deliver Christmas messages on social networks via desktops and mobile devices.
In addition, it claimed retailers have been pushing sales on their websites earlier this year, using the temptation of grabbing a bargain before stock runs out, which accounts for part of the predicted growth of ecommerce over the season.
David Smith, chief marketing and communications officer at IMRG, said: "Although shopping on Christmas Day might not appear to quite be in the Christmas spirit, it is worth considering that many of these sales could actually be associated with popular gifts people have received, such as downloadable content for MP3 players and [Amazon] Kindles."
He added that growth in online spend on Christmas day in 2010 was 26%, making this year's predicted growth "very impressive" because it came from a comparatively high base.
Google recently released research showing that Christmas gift-related enquiries are growing sharply on mobile devices, with nearly half of search for last-minute Christmas presents and store locations being performed on mobile devices, rather than desktops.
IMRG's predictions for online sales come the week after retail expert Mary Portas delivered a report which said the British high streets were "in crisis".
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
- Recruitment Consultant Blue Skies Marketing Recruitment £25000 - £35000 per annum, Stratfordupon Avon
- Senior Account Manager Gemini Search £32000 - £36000 per annum, London
- Freelance Creative Blue Skies Marketing Recruitment £150 - £350 per annum, London
- Senior Interior Designer Blue Skies Marketing Recruitment £40000 - £50000 per annum, London
- Presentation Designer Blue Skies Marketing Recruitment £30000 - £35000 per annum, London
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood