Starcom MediaVest Group scoops $600m global Novartis media
By Mark Banham, mediaweek.co.uk, Tuesday, 20 December 2011 11:42AM
Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC.
The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth £9m in the UK, according to Nielsen.
The global account is expected to be run from Starcom MediaVest Group’s London office. The Publicis-owned agency will take on the business in April.
In a statement, Novartis said: "After an extensive evaluation and careful consideration, we can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency. While we are not remaining with GroupM, we appreciate the relationship we have had with them over the past several years."
The review of the account kicked off in April this year. In October, the drug company shortlisted Starcom MediaVest Group and the incumbent, following the elimination of fellow shortlisted agency Initiative.
Novartis, which is headquartered in Basel, Switzerland, has three other businesses called Pharmaceuticals, Vaccines and Diagnostics, and Sandoz Generics, a global supplier of generic medicines that are produced after a popular medicine's patent has expired.
In 2008, Novartis consolidated its US media planning and buying into MEC after moving its business from sibling agency Mindshare in a global realignment.
Follow Mark Banham on Twitter @Banham72
This article was first published on mediaweek.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director Direct Recruitment £45,000, Central London
- Data Planner Direct Recruitment £28,000 - £33,000, London
- Senior Data Planner/Analyst Direct Recruitment £50,000 - £75,000, London
- Partnerships Account Director - eCommerce Business Silverdrum to £45,000 + bonus + stock + benefits, London
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity