Tetley's revamps ITV4 idents in £5m push
By Gemma Charles, marketingmagazine.co.uk, Thursday, 22 December 2011 12:12PM
Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign that will see the ale on ITV4 for 47-hours every week.
Tetley's: revamps ITV4 idents
The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations.
David Scott, customer marketing director for Tetley's brewer, Carlsberg UK, said: "Tetley's is currently enjoying one of the largest marketing campaigns in the ale sector and the impact on sales speak for themselves.
"Tetley's is currently the only national ale brand to outperform the on-trade ale market, so this campaign is not only supporting the brand, but also the wider beer category and licensees."
The ITV4 campaign follows the announcement that Tetley's has partnered with Help For Heroes as their official beer, which aims to raise more than £100,000 for the charity in 2012.
This article was first published on marketingmagazine.co.uk
Related articles
- Tetley to sponsor rugby league Challenge Cup
- Grant's Whisky to sponsor ITV4 programming
- Tetley reduces Tea Folk role in summer campaign
- Carlsberg UK unveils San Miguel Fresca
- Tetley shortlists four agencies for media duties
- Liverpool FC overhauls Carlsberg lounge
- Premier League marketers give their outlook on the coming season
- Tuborg teams up with LMFAO for interactive TV competition
- Carlsberg signs new sponsorship deal with The FA
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Brand Strategist - Maternity Cover at Trends, Innovation & Brand Strategy Consultancy Emma & Rachael & You £35 - £40k pro rata, Central London
- Marketing Manager Michael Page Digital GBP35000 - GBP40000 per annum, Reading
- Digital Analyst Michael Page Digital GBP25000 - GBP30000 per annum, Manchester
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
