Unruly secures £16m for overseas expansion
By Sarah Shearman, mediaweek.co.uk, Thursday, 05 January 2012 08:20AM
Unruly, the UK-based social video promotion and distribution specialist, has received a $25m (£16m) investment to fuel its international expansion.
The company, founded in 2006 and formerly known as Unruly Media, secured the money from investors including Amadeus Capital Partners, Van den Ende & Deitmers and Growth Fund.
Unruly has nine offices worldwide including its London headquarters. It claims to reach a global audience of 725 million unique users, distributing campaigns across a range of platforms including YouTube, Facebook, premium publisher sites and blogs.
It has seeded online videos including Evian's "roller babies" and Old Spice's "man your man could smell like." The company recorded 2011 revenues of $25m.
Martijn Hamann, partner of Van den Ende & Deitmers, said: "With global online ad spend set to reach $110bn by 2014 and online video ad spend predicted to be the fastest growing category, we believe Unruly is strongly positioned to be the winner in the global social video market."
News of Unruly's investment comes in the same week the company was embroiled in the Google Chrome paid link debacle.
Unruly, on behalf of Google's digital media agency Essence, paid bloggers to promote the Chrome ad campaign and one of them added a link to the product.
This led to Google flouting its own webmaster rules and consequently penalising Chrome in its search rankings.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on mediaweek.co.uk
- Data Analyst - Media Agency Lipton Fleming £20000 - £24000 per annum + excellent benefits, London
- Research Manager Lipton Fleming £35000 - £45000 per annum + Handsome benefits, London
- Junior Digital Project Manager Purple Consultancy £25000 - £30000 per annum, London
- Online Trading Manager - Leading Retailer Salt £60000 - £70000 per annum + bonus + benefits, Birmingham
- Online Trading Manager - Leading Retailer Salt £50000 - £60000 per annum + bonus + benefits + tax free, Dubai
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy