Toyota targets youth with personalised rap videos
Toyota is looking to extend its animated campaign for its Yaris model into the social media arena, as it looks to create a "deeper relationship" with younger drivers.
The Japanese manufacturer last year launched its 'Outsmart life' campaign for Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model.
Toyota is now set to expand the campaign with a 'Shout out' Facebook and YouTube promotion in which consumers will be able to have personalised music videos recorded for them.
Users are invited to suggest things that frustrate them in daily life, and from 12 January the best tracks will be performed by Gadget and Slick on Toyota’s Facebook and YouTube. The campaign has been created by Saatchi & Saatchi.
Lisa Fielden, brand and digital marketing manager at Toyota, said: "The 'Gadget Guy' TV creative has made an impact in the conversations of our target audience.
"[The new activity] takes this a step further, giving them a great piece of content that is both fun and sharable."
This article was first published on marketingmagazine.co.uk
- Marketing Automation Manager (Demand Generation) - Global Publisher Recruitment Revolution Excellent Salary + Company Benefits Package , Oxford, Oxfordshire
- Brand Strategist - award winning brand consultancy JEFFERSON 80-90k plus benefits, London (Central), London (Greater)
- Design Director Major Players Ã‚£50000 - Ã‚£65000 per annum, City of London
- Senior Designer x2 Major Players Ã‚£35000 - Ã‚£50000 per annum, London
- Marketing and Insight Project Manager Salt Ã‚£300 - Ã‚£400 per day, Bristol