Toyota targets youth with personalised rap videos
Toyota is looking to extend its animated campaign for its Yaris model into the social media arena, as it looks to create a "deeper relationship" with younger drivers.
The Japanese manufacturer last year launched its 'Outsmart life' campaign for Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model.
Toyota is now set to expand the campaign with a 'Shout out' Facebook and YouTube promotion in which consumers will be able to have personalised music videos recorded for them.
Users are invited to suggest things that frustrate them in daily life, and from 12 January the best tracks will be performed by Gadget and Slick on Toyota’s Facebook and YouTube. The campaign has been created by Saatchi & Saatchi.
Lisa Fielden, brand and digital marketing manager at Toyota, said: "The 'Gadget Guy' TV creative has made an impact in the conversations of our target audience.
"[The new activity] takes this a step further, giving them a great piece of content that is both fun and sharable."
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- GRAPHIC DESIGN MANAGER - LONDON - £70K Salt £70000 per annum + BENEFITS, City of London
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure