Inaugural London Comedy Film Festival launches campaign
By Sara Kimberley, campaignlive.co.uk, Friday, 06 January 2012 10:30AM
LoCo, The London Comedy Film Festival, is launching an ad campaign to promote London's first ever 'Comedy Film Festival', after appointing 18 Feet & Rising.
The four-day festival in partnership with the BFI will run from 26 to 29 January on London's Southbank. The festival also has the backing of ITV, Channel 4 and Sky.
LoCo appointed 18 Feet & Rising to handle the campaign at the end of the last year without a pitch.
Print ads will promote premiere screenings for films such as 'The Muppets', 'The Fairy' and 'The Day Off'. The campaign will also promote workshops and Q&A’s with directors and cast members, using the strapline, 'Long Live Comedy Film'.
The agency will also be behind limited edition movie posters, which will be signed and disributed at the screenings and also the LoCo festival event programme.
Noreen Khan and Max Weiland were the creatives on the campaign.
Follow Sara Kimberley on Twitter @SaraKimberley
This article was first published on campaignlive.co.uk
- CREATIVE DIRECTORS Live Recruitment Negotiable, England
- DIGITAL DESIGNER - DIGITAL AGENCY Live Recruitment £23000 - £28000 per annum + BENS, Surrey
- GRAPHIC DESIGNER - AGENCY Live Recruitment £NEG + BENEFITS, Hertfordshire
- DESIGNER - AGENCY Live Recruitment DEPENDING ON EXPERIENCE, North West England
- DESIGNERS - DIGITAL, INTEGRATED AND PRINT Live Recruitment £competitive, West Midlands
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media
- WPP's Martin Sorrell reconsiders strength of newspapers