In association with
Nike '#makeitcount' by Wieden & Kennedy and AKQA
Campaign Work, Monday, 09 January 2012 09:08AM
Wieden & Kennedy London and AKQA have created a new campaign for Nike, with a focus on this year's Olympics.
The above-the-line campaign, created by Wieden & Kennedy, shows British athletes in black-and-white portraits with their own handwriting.
The athletes' Twitter handles appear on the executions along with the "make It count" hashtag to encourage online participation.
Photographed by Adam Hinton, the portraits appear on posters and online. A series of more personal portraits of the athletes will be exhibited in Nike’s 1948 space from 18 January.
AKQA has created a social campaign across Facebook, Twitter and Nike.com. A series of online films explore the athletes’ hunger to achieve their goals in the year ahead.
This article was first published on Campaign Work
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Studio Manager / Front of House - brand & packaging agency Gabriele Skelton £24000 - £28000 per annum, London
- Account Manager : CRM/DM/Digital : Integrated agency : Central London Dylan Circa £30k, London (Central), London (Greater)
- Digital Planner : New, Full Service Creative Agency : London Dylan Circa £60k + benefits, London (Greater)
- Marketing Executive - Global Leading Oil and Gas Company Ninesharp Negotiable, Swindon
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media