The Financial Times calls in Braben for annual awards brief

By Sara Luker, prweek.com, Monday, 09 January 2012 05:46PM

The Financial Times has hired Braben to promote its ArcelorMittal Boldness in Business Awards 2012.

Last year's awards: Lionel Barber, Lakshmi Mittal and Stephen Fry

Last year's awards: Lionel Barber, Lakshmi Mittal and Stephen Fry

The keynote speaker for this year’s awards is Paul Deighton, chief executive officer of the London Organising Committee of the Olympic and Paralympic Games (LOCOG).

The global awards celebrate the boldest companies and business leaders of the past 12 months.

Previous keynote speakers have included actor Stephen Fry, Wikipedia founder Jimmy Wales and actor and director Kevin Spacey.

Braben will publicise the awards night on 20 March, as well as the winners and the keynote speaker, to a UK and international business audience.

The agency will also provide media relations support before, during and after the event. Emma Gilpin-Jacobs, global director of comms, Financial Times, said: ‘Braben’s cross-platform approach to PR and expertise in promoting media business brands fits well with the communication requirements and ambitions for this campaign.’

News, including the results, will be published in a bespoke Financial Times magazine and microsite following the ceremony.

This article was first published on prweek.com

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