Schweppes hands £4m advertising account to Wieden+Kennedy
Schweppes, the Coca-Cola-owned soft drinks and mixer brand, has handed its £4m advertising account to Wieden+Kennedy, following a split from Mother.
Schweppes contacted and briefed agencies in November last year and Wieden+Kennedy then pitched against Adam & Eve and WCRS for the account.
Coca-Cola said: "We can confirm we have appointed Wieden+Kennedy, an existing partner of the Coca-Cola Company, as our communications agency for Schweppes moving forward in the UK."
Coca-Cola said it was too soon to comment on the future brand strategy for Schweppes, but one source said the expected work would be a "big departure" for the brand.
The brand's last major ad campaign was launched by Mother in 2010, focusing on a suburban, middle-class family that reacted to chaotic situations in a casual way. The last ad used the strapline, "At the end of the day, there's always a Schweppes".
The Schweppes brand portfolio includes its range of mixers, lemonade, cordials and Abbey Well water.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on campaignlive.co.uk
- Schweppes summer campaign celebrates British heritage
- Schweppes Abbey Well freshens up for the Olympics
- Coca-Cola unveils global Olympic ads with Mark Ronson
- Coca-Cola to boost brand spend by up to $400m
- Glacéau vitaminwater launches festive Facebook campaign with Jessie J
- Coca-Cola to build musical Olympic pavilion
- Schweppes calls ad review
- Account Manager Purple Consultancy £27000 - £35000 per annum, London
- Senior Digital Project Manager Purple Consultancy £45000 - £50000 per annum, London
- Senior Account Manager Purple Consultancy £32000 - £38000 per annum, London
- Account Director Purple Consultancy £45000 - £65000 per annum, London
- Account Manager Purple Consultancy £24000 - £28000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Pinterest takes big step towards working with major brands
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.