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Warc predicts 3.1% growth for UK ad market
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 10 January 2012 10:00AM
Marketing intelligence service Warc has produced a consensus forecast of 3.1% for this year's growth in UK adspend.
Growth: Warc predicts boost for UK ad market
The last consensus forecast from Warc in August predicted 4.5% growth. The consensus forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and other industry bodies.
Global growth is expected to be 5.4%, which is down from the 6.3% predicted in August.
China is predicted to be the fastest-growing market, up 14.7%, and Spain to be the worst performer with a 2% drop.
Recent forecasts for UK growth in 2012 by media agencies include 3.2% by GroupM and 3.7% by ZenithOptimedia, both issued in December.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on campaignlive.co.uk
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