Karma Communications buys The Crayon Group
By Anne Cassidy, campaignlive.co.uk, Thursday, 12 January 2012 11:00AM
Karma Communications, the new group that owns Karmarama, has acquired The Crayon Group for an undisclosed sum.
The deal is the first involving Karmarama since it received a tranche of funding in June last year from Phoenix Equity Partners in exchange for a significant stake.
Crayon, which was founded as Hicklin Slade & Partners in 1998, will join Karmarama in the newly created Karma Communications Group.
The Crayon Group comprises Crayon London, the digital marketing services agency; the data consultancy Crayon CCI; the software provider ZigZag; and the market research agency Walk a Mile. It has 140 staff and its clients include BT, Camelot, Honda, the BBC and Lloyds Banking Group.
Its principal shareholders – the senior partners Matthew Brown, Justin Hicklin and Mark Runacus – will sit on the board of Karma Communications and, along with the Karmarama partners, take a collective stake in the new group of more than 50 per cent.
The group, which also includes the TV production arm Kream and the PR agency Kaper, is holding talks with other agency targets in a bid to expand and plans to house all the agencies together in new premises later this year.
Hicklin said: "One of the challenges we have faced is finding the best way of accessing capital to continue in investing in our growth. By becoming a key component of Karma Communications, I am confident that the opportunities which will arise for our people and clients alike are substantial."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Web Manager Direct Recruitment £40,000 - £45,000, London
- Digital Communications Manager Direct Recruitment £40,000 - £45,000, London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief