Burger King hunts for direct agency
Burger King has called a review of its direct marketing account.
The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies.
It is understood that Burger King does not have a retained incumbent on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity.
The review follows the appointment of Burger King's marketing director, Jo Blundell, who joined the company in May last year from the 118 118 owner, The Number.
Blundell arrived at Burger King during an advertising review that culminated in its decision to part with its global ad agency, Crispin Porter & Bogusky, and appoint McGarryBowen to its US account and CHI & Partners to the UK business.
CP&B created TV activity featuring Burger King's mascot, "The King", which gathered UK customers to follow him into Burger King outlets.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Digital Account Manager AF Selection £26,000 - £30,000, West Midlands
- Brand Manager Tarsh Lazare Marketing Recruitment £30k-£35k, Welwyn Garden City, Hertfordshire
- Creative Strategist (commercial) Ultimate Asset £45000 per annum + 40% bonus, London
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure