Channel 5 and MPG embroiled in trading dispute
Channel 5 is locked in a trading dispute with the Havas Media agency MPG Media Contacts.
The standoff means that advertising from MPG clients, which include Nationwide, Hyundai/Kia and EDF Energy, is not currently running on the broadcaster's channels.
Discussions between Channel 5, which is owned by Richard Desmond's Northern & Shell, and MPG are said to be ongoing. However, sources said that advertising from MPG clients is unlikely to return to the broadcaster's channels until March at least.
The sources suggest MPG and Channel 5, which is represented by its sales director, Nick Bampton, were unable to come to an agreement during the autumn trading season.
Otherwise, the 2012 deal season appears to have been relatively smooth with the remaining agency groups trading with the major four TV sales houses.
Sources close to Sky Media, Channel 4 and ITV each said they were satisfied with the terms of the deals they reached with media agencies.
The 2011 deal season was also notable for a lack of disputes, but a squeeze on margins at the start of 2010 led to ads from FMCG giants such as Unilever and Reckitt Benckiser being pulled from some broadcasters.
Channel 5 also experienced issues with Aegis Media in 2010 that resulted in a standoff for the first half of the year.
MPG and Channel 5 declined to comment.
This article was first published on campaignlive.co.uk
- Digital Account Manager / Senior Account Manager - Boutique Digital Agency Fill Recruitment to £35k + great benefits, London (Central), London (Greater)
- Marketing Communications Manager Stopgap £30000 - £40000 per annum, South East England
- Senior Marketing Officer Stopgap £34600 - £40834 per annum, London
- Senior Marketing Officer Stopgap £36000 - £40000 per annum, London
- PRESENTATION DESIGNER Live Recruitment Negotiable, London
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne