'Super Reed' entry wins Reed.co.uk ad contest

By Daniel Farey-Jones, campaignlive.co.uk, Monday, 16 January 2012 09:03AM

A £10,000 competition to create a TV ad for Reed, the recruitment agency, has been won by director Jonathan Brooks and producer Mat Laroche.

Super Reed: ad featuring comedy trio The Wogans wins online competition

Super Reed: ad featuring comedy trio The Wogans wins online competition

Their ad, "Super Reed", featured the ex-Edinburgh fringe comedy trio The Wogans and centres on a superhero with the ability to instantaneously change people's jobs.

Reed invited 20 up-and-coming film directors to create a 30-second ad for Reed.co.uk, based on the company’s established 'Love Mondays' campaign message.

Six ads were shortlisted in December and the public were asked to vote online for the winner, prompted by a pre-roll digital video ad and social media push.

The winners were awarded a £10,000 cash prize and have the opportunity to work on future Reed.co.uk projects with commercials and film director Paul Weiland, whose team was behind the original 'Love Mondays' radio and outdoor competition.

"Super Reed" was shown on television for the first time last night (15 January) during the ITV1 show 'Dancing On Ice', with TV and other offline media planned by TCS Media/Media Odyssey and Contagious Content.

Reed is also using digital agency Steel to create online assets and manage social media and Goller Slater for digital planning.

Matthew Warnes, managing director of Reed.co.uk, said: "We've been delighted with the campaign so far, with interest not only in the UK, but globally as well. We look forward to the impact of running Super Reed as the focal point of our national TV campaign."

Follow Daniel Farey-Jones on Twitter @danfareyjones


This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Planner/buyer- TOP media agency Ultimate Asset £28000 - £35000 per annum, London