Take Me Out gets 4.6 million viewers for ITV
ITV1 love match show 'Take Me Out' drew an average audience of 4.6 million viewers on Saturday night after a week of embarrassing revelations about the backgrounds of contestants.
It emerged last week that Aaron Withers, one of the male contestants in the episode on 8 January, advertised himself on an escorts' website for £50 an hour, and has a conviction for assaulting a woman and her boyfriend in a pub.
The woman he chose, Wen-Jing Mo, then told the Daily Mirror how she turned to prostitution when she was 18 to help pay her bills and used to provide sexual favours for £200 an hour.
This week,‘Take Me Out’ attracted an average audience of 4.58 million viewers, a 19.9% share of the television-watching audience, on ITV1 and ITV1 HD between 7.15pm and 8.15pm. An additional 260,200 viewers watched the show on ITV1 +1, according to unofficial overnight figures.
'The Jonathan Ross Show’ on ITV1 had an average audience of 2.40 million viewers, a 10% share, on ITV1 and ITV1 HD between 9.30pm and 10.30pm. An additional 117,100 watched the show on ITV1 +1.
On Friday night, the eviction of Ryan Giggs' sister-in-law Natasha Giggs from Channel 5's ‘Celebrity Big Brother’ got an average audience of 2.19 million viewers on Channel 5 and Channel 5 HD, a 9% share. An additional 142,200 people watched the show on Channel 5 +1.
On Saturday night, the programme had average audience of 1.63 million between 8.30pm and 9.30pm, a 6.9% share. An additional 142,200 viewers watched the show on ITV1.
Last night the first episode of the second week of ‘Dancing on Ice’ got an average audience of 7.66 million viewers, a 28.6% share, between 6.30pm and 8.30pm last night. An hour later 189,000 watched the show on ITV1 +1.
The departure of ‘EastEnders’ actress Laila Morse from ‘Dancing on Ice: The Skate-Off’ helped the show to an average audience 6.26 million viewers, a 28.6% share, between 9.30pm and 10pm on ITV1 and ITV1 HD with an additional 235,400 viewers on ITV1 +1.
The results show was beaten by ‘Sherlock’, the modern-day take on the Arthur Conan Doyle books, which got an average audience of 7.90 million viewers between 9pm and 10.30pm on BBC One and BBC One HD, a 30% share of the available audience.
Separately, ITV1's hit period drama ‘Downton Abbey’ won the award for Best Mini-Series Or Motion Picture Made for Television at America's Annual Golden Globe Awards beating, among others, HBO’s ‘Cinema Verite’ and ‘Too Big To Fail’.
Follow Maisie McCabe on Twitter @MaisieMcCabe
This article was first published on brandrepublic.com
- 'Big Fat Gypsy Weddings' peaks at 6.5 million viewers
- Dancing on Ice slides to lowest ever audience
- Dancing on Ice peaks at 8.2 million
- ITV turns to Bauer Media for magazine show The Exclusives
- Manchester derby scores big for ITV
- Channel 5 chases more Celebrity Big Brother success
- This is England '88 delivers three million viewers for C4
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Planner Direct Recruitment Up to £50,000, Central London
- Strategy Director Direct Recruitment £80,000 - £90,000 + bens, Central London
- Senior Strategist Direct Recruitment £70,000 - £80,000 + bens, Central London
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Initiative scoops Amazon global media business
- Polycell gets cheeky in crack-filler campaign
- Marks & Spencer loses AdWords battle to Interflora
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.