VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Now wins Butlins social media account
By Sara Kimberley, campaignlive.co.uk, Tuesday, 17 January 2012 08:39AM
Butlins has appointed Now to handle its social media account after a pitch involving four other agencies.
Butlins: appoints Now to its social media account
The account will strengthen the agency's existing relationship with the holiday company after it was appointed to its £5m advertising account in August.
Jae Hopkins, head of communications at Butlins, said: "Social media is a great way of spreading the experience that our guests enjoy at Butlins and we're looking forward to having a lot of fun with it. Now came up with some great ideas and clearly understand the brand."
Mark Lund, managing partner of Now, said: "The enjoyment of Butlins is made for sharing and we're looking forward to helping make that happen on the best sharing medium.
Butlins launched its first TV ad by Now over Christmas. The 30-second spot, called "Bounce", featured a little girl whose excitement takes the form of an irrepressible bounce after spending the day at Butlins.
Follow Sara Kimberley on Twitter @SaraKimberley
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Account Manager - Charity (1-2 months) Stopgap £150 per day, London
- Integrated Designer TMP Worldwide Competitive , London
- PR Recruitment Consultant Major Players £25000 - £30000 per annum + OTE, City of London
- Social Media Account Director, Creative Media Agency - London Norton Leigh 50k plus benefits, Central London
- Insights Manager Badenoch & Clark £250 - £350 per day, West London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
