Mercedes-Benz seeks younger appeal through social media
By Sarah Shearman, marketingmagazine.co.uk, Thursday, 19 January 2012 08:53AM
Mercedes-Benz's recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence.
The German luxury car marque is currently looking for an agency to devise a three-year social media strategy, which will enable it to connect with 25- to 44-year-olds.
Mercedes-Benz is already active in the social media space, largely through its Fashion Week tie-up. It is looking to boost its presence across key social media platforms and develop a long-term integration strategy.
The campaign, created by Abbott Mead Vickers BBDO, was based around an online film which shows a fictional character trapped driving a Mercedes-Benz C63 AMG Coupe model in Google Streetview.
Last week, at the Consumer Electronics Show in Las Vegas, Mercedes-Benz showcased technology which will enable users to access Facebook, Google and Yelp from their dashboards.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Planner Buyer - Revolutionary Media Agency!! Ultimate Asset £22000 - £25000 per annum + Bonus + Benefits , City of London
- Marketing Manager Dot-Gap £30k, London (Central), London (Greater)
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief