Digitas poaches Simon Calvert from DraftFCB
By Sara Kimberley, campaignlive.co.uk, Thursday, 19 January 2012 10:30AM
Digitas has poached DraftFCB's Simon Calvert to become its worldwide head of strategic planning.
Calvert will be based out of Digitas' London agency, Kitcatt Nohr Digitas, and will report to Mark Beeching, the worldwide chief creative and strategy officer at Digitas.
At DraftFCB, Calvert worked as the global chief planning officer, where he led a team of strategists working on the agency's $700 million Beiersdorf account.
During his three years at DraftFCB, Calvert also led teams on other key clients, including Motorola, General Motors and SC Johnson.
Calvert has more than 20 years' experience working in the industry. After starting his career at McCann Erickson in 1986 as an account executive, he also worked at Proximity, Carat, Michaelides & Bednash and Euro RSCG.
Beeching said: "Simon is a great innovator and collaborator, as well as a master of smart new approaches to digital listening and customer understanding. He has the gift of turning all that intelligence into practical inspiration for teams. His appointment is an excellent fit with our client partners and the Digitas obsession with people, brands, relationships and measurable market impact."
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Digital Account Manager! BRAND LED ACCOUNTS!! Ultimate Asset £30000 - £35000 per annum, London (Central), London (Greater)
- Senior Account Manager - Branding up to £39k Network Career Consultants £30000 - £39000 per annum, London (Central), London (Greater)
- Project Manager Emma & Rachael & You £40,000, London (Central), London (Greater)
- Senior Press Officer Ball & Hoolahan £32,000 per annum, London (Greater) / London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film