Campaign Viral Chart: Coca-Cola Tunisia takes top spot

By Ben Hall, campaignlive.co.uk, Friday, 20 January 2012 08:55AM

A Tunisian short film for Coca-Cola is the most-shared ad across the social web this week, picking up more than 59,000 shares in the past seven days.

Coca-Cola: Tunisian ad takes top spot with 59,197 shares this week

Coca-Cola: Tunisian ad takes top spot with 59,197 shares this week

The ad, by FP7 McCann Tunisia, continues a strong global performance from the brand in the social space, with Coca Cola ads from Spain and the Philippines featuring in the previous four charts.

A follow-up to 2011's most shared ad from Volkswagen, featuring a mini-Darth Vader, takes second place this week with more than 52,000 shares.

The ad, a teaser for Volkswagen's upcoming Super Bowl ad, sees a group of dogs barking the tune of Darth Vader's imperial march.

Last week's most-shared ad, BHF's "hard and fast" starring Vinnie Jones, drops to ninth position this week, reaching just 18,386 shares across Facebook and the blogosphere – nearly 35,000 fewer than last week.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

Ads launched more than 30-days ago are not included.

Due to technical issues with Twitter's API this week, shares from the social network have not been included in this week's count.


1. Coca Cola 'Si Lemhaf' by FP7 McCann, Tunisia

59,197 shares this week

All time: 83,310 shares


2. Volkswagen 'the bark side' by Deutsch, LA

52,099 shares this week

All time: 72,136 shares


3. GEICO 'Maxwell the pig returns' by The Martin Agency

27,563 shares this week

All time: 79,793 shares


4. LG 'smart thief caught on cam' by Y&R, Amsterdam

24,155 shares this week

All time: 62,708 shares


5. Coca Cola 'the secret to happiness' by McCann World Group

23,396 shares this week

All time: 55,127 shares


6. Shamwow 'schticky' by Kaplan Thaler Group

22,711 shares this week

All time: 37,330 shares


7. Nike 'welcome to the #kobesystem' by Metropolitan Republic, Johannesburg

19,740 shares this week

All time: 27,231 shares


8. Old Spice 'blown mind' by Wieden & Kennedy Portland

18,783 shares this week

All time: 23,515 shares


9. British Heart Foundation 'hard and fast' by Grey London

18,386 shares this week

All time: 80,563 shares


10. Wheat Thins 'WHheat thins' by Being, New York

16,862 shares this week

All time: 21,433 shares

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs