Lynx lines up campaign for new haircare range
Unilever is readying a major campaign to promote the UK arrival of a Lynx-branded haircare range, including shampoo and styling products.
The drive will break in April and continue Lynx’s strategy of targeting younger men.
Selina Sykes, Lynx marketing manager at Unilever, said the range will complement its body-spray products by ‘helping men to look good’.
Unilever is extending the Lynx brand into haircare following last year’s acquisition of Alberto Culver, which owned the TRESemmé, Simple and VO5 brands.
Sykes added that the acquisition had enabled Lynx to move into hair products because of the ‘expertise’ that the deal brought to the business.
The activity follows Lynx’s first move into products for women this week, with the launch of a limited-edition fragrance as part of its new Lynx Attract range.
This article was first published on marketingmagazine.co.uk
- Flame Artist - Visual Effects Sky Negotiable, London
- Innovation Director - Creative Direction & Design Management Bamboo Crowd £60k - £75k , London (Central)
- Sales Manager - Branded Content & programmatic solutions Ultimate Asset £30000 - £40000 per annum + commission & benefits, Manchester
- Web Analyst - London - £40k Salt Negotiable, City of London
- Middleweight Designer Blue Skies Marketing Recruitment £25,000 - £35,000, Birmingham
- The man who made Grey matter
- Yorkshire Tea launches £5 million campaign
- Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
- Beacons installed on 500 London buses by Exterion Media
- MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list
- Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad