Bulmers kicks off creative review

By Anne Cassidy, campaignlive.co.uk, Thursday, 26 January 2012 08:00AM

Bulmers is reviewing its £3 million advertising account as it aims to strengthen its positioning against rivals such as Magners.

Bulmers: reviewing its advertising

Bulmers: reviewing its advertising

St Luke’s is the incumbent on the Heineken-owned cider brand, which is inviting agencies to compete for the
business in a pitch process handled by AAR.

The agency, which also handles Heineken’s Strongbow cider, picked up the Bulmers account in February 2010 after a pitch against the previous incumbent, the Glasgow-based shop Frame.

Since then, Bulmers has launched an integrated campaign featuring the musician Plan B to support its No17 variant.

St Luke’s also created a TV spot, "summer HQ", backed by a mobile phone app that directed consumers to the nearest pub with a garden, and launched a new website and Facebook fan page.

Heineken took ownership of Bulmers and Strongbow after buying Scottish & Newcastle in 2008.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs