Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Sara Kimberley, campaignlive.co.uk, Monday, 13 February 2012 09:50AM
The words 'pull' could be heard reverberating from around the Northolt field.
This article was first published on campaignlive.co.uk
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.
Read more on Social Brands: Part Five – Change is coming…