Agency: Bartle Bogle Hegarty
marketingmagazine.co.uk, Friday, 03 February 2012 12:00PM
Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity.
Speaking after the campaign's launch, Macleod said: "Up to 70% of public transport and the roads will be unaffected by the Games", but warned there will be "hotspots" commuters need to be aware of.
This article was first published on marketingmagazine.co.uk