Yahoo launches search tool for iPhone and Android apps
By Sarah Shearman, mediaweek.co.uk, Wednesday, 01 February 2012 11:38AM
Yahoo has launched an app search engine, which enables UK smartphone users to find and download apps for both iPhone and Android devices.
The App Search tool collates 350,000 apps from Apple's App Store and 200,000 apps from Google's Android Market, listed by device, price and category.
Users can download the app by clicking on "send app to phone". They will then receive a text message from Yahoo containing a link. Alternatively, users can scan a QR code on the site to automatically download the app to their phone.
This week Marketing revealed that Yahoo's European marketing department had undergone a major restructure and promoted Robert Bridge, former business-to-business marketing director for EMEA, to the role of senior director and head of marketing for the region.
The company's marketing strategy will be based around "fewer and bigger ways" of engaging consumers, such as product launches, content and editorial.
One of the company's major launches in the UK will be for its Livestand social news feature, which rolled out in the US last year.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on mediaweek.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Print & Digital Designer Michael Page Digital £35000 - £40000 per annum, City of London
- Client Director Daniel Marks London $130-180K salary (depending on experience), New York (City) (US)
- Global Strategy Director - New York Daniel Marks London $150-200K salary (depending on experience), New York (City) (US)
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure