ZenithOptimedia retains Superdrug media
By Katherine Levy, campaignlive.co.uk, Thursday, 02 February 2012 10:11AM
ZenithOptimedia has retained the combined £7 million UK media planning and buying account for Superdrug and The Perfume Shop.
Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year.
Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a
decision on the Belgian and Dutch appointments in the coming days.
ZenithOptimedia has looked after the UK AS Watson business for the past two decades. Superdrug spent £6 million on its advertising last year and The Perfume Shop spent £1 million, according to Nielsen.
In 2010, Superdrug held a review of its advertising account that resulted in the appointment of HMDG. Previously, its creative was handled in-house.
The creative review coincided with Superdrug ramping up its marketing activity. It launched the Superdrug Beauty Card to rival the Boots Advantage Card, as well as a major TV campaign featuring its brand ambassador, the actress Joanna Page.
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Account Director Brand Recruitment £45000 per annum, Cambridge
- SAM Twist Recruitment £32000 - £38000 per annum + great benefits, City of London
- Senior Digital Consultant - Award Winning PR Agency - Big Brands, Central London Capstone Hill Search £65,000 , W1G 0PW, London (Greater)
- Client Partner The Great & The Good £100000 per annum + significant benefits , London
- Facebook IQ reveals marketing to millennials is flawed
- Vizeum retains £14m AB InBev in the UK and adds European markets
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool