MCHI picks up £3m Fox International Channels account

By Maisie McCabe, campaignlive.co.uk, Thursday, 02 February 2012 11:00AM

Fox International Channels, the owner of the National Geographic Channel, Nat Geo Wild and FX, has appointed MCHI to handle its £3 million UK media planning and buying account.

The Walking Dead: Fox TV series

The Walking Dead: Fox TV series

The UK business was previously handled by Walker Media, but the account has moved to MCHI without a pitch as part of a wider realignment with WPP's Group M. Mindshare, the joint owner of MCHI alongside CHI & Partners, has picked up the account in other markets.

Fox International Channels has an in-house creative team but appointed London Advertising to its agency roster in September 2010 with a brief to promote the TV series The Walking Dead.

Jessica Burley, the chief executive of MCHI, said: "We are delighted to be working with Fox. It is an ambitious business with some of the most engaging shows on TV."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs