Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Katherine Levy, campaignlive.co.uk, Thursday, 02 February 2012 10:50AM
Shah: takes position of head of strategy
He replaces Hamid Habib, who last week joined MPG Media Contacts as the head of its strategy and research unit, Catalyst.
Shah, who will report to Zenith Media's managing director, Stephen Farquhar, will be responsible for driving strategy across clients and ensuring that the agency is pushing its communications planning further.
David Grainger, the head of strategy at its sister agency Optimedia, will continue in the same role.
Shah started his career in 2005 as a digital planner at the now-defunct Zed Media, before becoming a communications planner at ZenithOptimedia in 2007.
Most recently, Shah led the strategic effort on Zenith Media's successful pitch for RBS Group.
Farquhar said: "Rian is one of the strongest strategic thinkers in the industry."
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.