The Red Brick Road and Goodstuff net Intersnack brief

By Jeremy Lee, campaignlive.co.uk, Thursday, 02 February 2012 11:15AM

Intersnack has appointed The Red Brick Road and Goodstuff Communications to handle its advertising and media accounts respectively.

Pom-Bear: the Intersnack brand launched a 3D cinema ad last year

The savoury-snacks manufacturer, which owns brands including Pom-Bear and Penn State pretzels, kicked off its search for its first retained agency in October last year ahead of a planned increase in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team.

The Red Brick Road and Goodstuff will work on a major integrated campaign that is due to break this spring. Intersnack has also increased its focus on experiential and sales promotion activity.

Intersnack, which also produces own-label products for supermarkets, last year launched a 3D cinema ad for Pom-Bear featuring an animated version of its teddy bear brand mascot.

David Wilson, the head of marketing at Intersnack, said: "We look forward to some innovative thinking."

This article was first published on campaignlive.co.uk