Goldstone to exit Premier Foods
By John Reynolds, marketingmagazine.co.uk, Friday, 03 February 2012 01:00PM
Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations.
Goldstone is being replaced by Iwan Williams, managing director of Premier Food's bakery and grocery division.
Williams and Goldstone have been working closely developing Premier Food's Power Brands strategy, which involved the upping of its marketing spend to more than £50m in 2012.
It is thought that Williams will keep his managing director job title and will subsume Goldstone's marketing duties within his role.
During his tenure at Premier Foods, Goldstone was responsible for marketing campaigns including the Hovis "go on lad" campaign.
Goldstone will leave the company later this month. His exit comes amid a difficult time for Premier Foods, which is struggling to pay down a debt pile which stood at £1.27bn in November last year.
Goldstone's previous roles including marketing director at Hovis, between 2008 and 2011. Prior to that, he was marketing vice-president at PepsiCo-owned Walkers Snacks.
He has also worked as senior marketing manager at Campbell Soup company.
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Manager - Global Omnichannel Marketing Analytics Leader Recruitment Revolution £25,000 to £35,000 + 10% bonus + pension, Brighton, East Sussex
- Community Marketing Coordinator - Global Publisher Recruitment Revolution Excellent Salary + Company Benefits Package , Oxford, Oxfordshire
- Advertising Technology Executive - Media Owner (Music & Ents) Silverdrum Up to £35,000 + benefits, London (Central), London (Greater)
- Marketing/Account Executive Brand Recruitment £15000 - £25000 per annum + plus benefits, Cambridge
- BBC social media manager calls for brands to add value
- Dave Trott: Great advertising isn't just gimmicks
- Digital surge drives UK advertising's fastest growth for four years
- Johnny Fearless closes after client departure
- WPP launches Xaxis Audio with Global
- Google aims to hold brands' hands with 'programmatic playbook'