Goldstone to exit Premier Foods

By John Reynolds, marketingmagazine.co.uk, Friday, 03 February 2012 01:00PM

Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations.

Hovis: 'go on lad' TV campaign

Hovis: 'go on lad' TV campaign

Goldstone is being replaced by Iwan Williams, managing director of Premier Food's bakery and grocery division.

Williams and Goldstone have been working closely developing Premier Food's Power Brands strategy, which involved the upping of its marketing spend to more than £50m in 2012.

It is thought that Williams will keep his managing director job title and will subsume Goldstone's marketing duties within his role.

During his tenure at Premier Foods, Goldstone was responsible for marketing campaigns including the Hovis "go on lad" campaign.

Goldstone will leave the company later this month. His exit comes amid a difficult time for Premier Foods, which is struggling to pay down a debt pile which stood at £1.27bn in November last year.

Goldstone's previous roles including marketing director at Hovis, between 2008 and 2011. Prior to that, he was marketing vice-president at PepsiCo-owned Walkers Snacks.

He has also worked as senior marketing manager at Campbell Soup company.

Follow John Reynolds on Twitter @johnreynolds10

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Graduate eCRM Assistant (3 month contract) Propel £110 - £120 per day, London