Rugby's first interactive app launched for RBS 6 Nations

By Arif Durrani, marketingmagazine.co.uk, Friday, 03 February 2012 02:33PM

England rugby fans are being encouraged to participate in this year's 6 Nations Tournament with the launch of an interactive app called the RBS 6 Nations Live Challenge, which will be available for Saturday's opening game against Scotland.

RBS: rolls out Six Nations Live Challenge app

RBS: rolls out Six Nations Live Challenge app

Conceived by Synergy, Engine's sponsorship agency, and delivered by sibling agency Jam, the app promises to "revolutionise and enhance the live match experience".

Throughout the match, the app challenges fans to predict the result of penalties, conversions, five-metre scrums and line-outs, take part in opinion polls, and answer RBS 6 Nations rugby quiz questions.

It hopes to capitalise on the rise of dual screening and to further enhance the viewing experience of all rugby fans watching the RBS 6 Nations on TV.

The app also leverages the capabilities of Facebook Connect to enable friends and fans to interact with one another during the game, regardless of location.

Tim Crow, chief executive of Synergy, said: "Integrating social engagement with scale and credibility is fundamental to the success of sponsorship in the social media era and this is exactly what the RBS 6 Nations Live Challenge aims to deliver.

"It's also testament to the unique fusion of capabilities that, together, Synergy and Jam can deliver for sponsors."

The free app can is available on iPad, iPhone, Android, as well as Facebook and can be downloaded from www.rbs6nationslivechallenge.com from today (3 February).

All rugby fans can play along at any point during the RBS 6 Nations championship, starting with the first matches tomorrow.

The RBS 6 Nations Live Challenge app follows the success of Heineken's Star Player football created by AKQA last year for Uefa's Champion League finals.

 

RBS 6 Nations Fixtures 2012
Date KO (GMT) Home Score Away Venue
Sat 4 Feb
14:30 France v

Italy Stade de France
Sat 4 Feb 17:00 Scotland v
England Murrayfield
Sun 5 Feb 15:00 Ireland v Wales Aviva Stadium
Sat 11 Feb 16:00 Italy v England Stadio Olimpico
Sat 11 Feb 20:00 France v Ireland Stade de France
Sun 12 Feb 15:00 Wales v Scotland Millennium Stadium
Sat 25 Feb 13:30 Ireland v Italy Aviva Stadium
Sat 25 Feb
16:00 England v Wales Twickenham
Sun 26 Feb
15:00 Scotland v France Murrayfield
Sat 10 Mar
14:30 Wales v Italy Millennium Stadium
Sat 10 Mar
17:00 Ireland v Scotland Aviva Stadium
Sun 11 Mar
15:00 France v England Stade de France
Sat 17 Mar
12:30 Italy v Scotland Stadio Olimpico
Sat 17 Mar
14:45 Wales v France Millennium Stadium
Sat 17 Mar
17:00 England v Ireland Twickenham

Follow Arif Durrani on Twitter @DurraniMix


This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs