England rugby clash with Scotland peaks at 8.3 million
By Daniel Farey-Jones, brandrepublic.com, Monday, 06 February 2012 10:18AM
England's opening Six Nations victory against Scotland was watched by a peak audience of 8.3 million viewers on BBC One, making it Saturday's highest-rating TV programme.
BBC One’s coverage of the match, starting at 4.30pm and finishing at 7pm, attracted an average audience of 6.5 million viewers.
The away victory for England drew 30.3% of the available audience, outdoing the likes of ‘Come Dine With Me’ on Channel 4 and ‘New You’ve Been Framed’ on ITV1.
The day’s other rugby match between France and Italy managed an average of 2.9 million viewers earlier in the afternoon on the same channel.
Later in the evening, ITV1’s ‘Take Me Out’ pulled in an average 5.1 million viewers, including ITV1 HD and ITV1 + 1 ratings.
BBC One’s late night football highlights programme ‘Match of the Day’ was watched by 4.6 million viewers.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on brandrepublic.com
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Account Manager Reuben Sinclair £36-40k + £10k (company Profit Share), Covent Garden
- Junior Managing Director - Branded Content and Experiential Agency Bamboo Crowd £80000 - £90000, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review