England rugby clash with Scotland peaks at 8.3 million
By Daniel Farey-Jones, brandrepublic.com, Monday, 06 February 2012 10:18AM
England's opening Six Nations victory against Scotland was watched by a peak audience of 8.3 million viewers on BBC One, making it Saturday's highest-rating TV programme.
BBC One’s coverage of the match, starting at 4.30pm and finishing at 7pm, attracted an average audience of 6.5 million viewers.
The away victory for England drew 30.3% of the available audience, outdoing the likes of ‘Come Dine With Me’ on Channel 4 and ‘New You’ve Been Framed’ on ITV1.
The day’s other rugby match between France and Italy managed an average of 2.9 million viewers earlier in the afternoon on the same channel.
Later in the evening, ITV1’s ‘Take Me Out’ pulled in an average 5.1 million viewers, including ITV1 HD and ITV1 + 1 ratings.
BBC One’s late night football highlights programme ‘Match of the Day’ was watched by 4.6 million viewers.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on brandrepublic.com
- Digital Project Manager (Medical Communications) Premier Media £35000 - £45000 per annum + benefits, London
- Social Media Copywriter Brand Recruitment £28000 per annum, Northampton
- Digital Account Director The Great & The Good £45000 - £55000 per annum, West End
- Interim Consumer Insight Analyst 12mth FTC Tarsh Lazare Marketing Recruitment £25,000 - £27,000 + benefits , London (Central), London (Greater)
- Digital Project Manager Premier Media £30000 - £42000 per annum + benefits, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Blinkbox readies campaign to promote its cinema links
- Doctor Who online game gets kids coding
- Google UK ad revenues climb 17% to $1.6bn